Alfa Romeo Quality Push has cut warranty costs in half

Spend time in and around the modern Skoda and it’s hard to believe that the spacious, refined and solidly built car in front of you wears the same badge that was once the punch line of a hundred jokes on British TV. Back in the late 1980s, the idea that Škoda would be desirable seemed equally far-fetched Alfa Romeo to build something reliable and corrosion resistant, but maybe it’s time to leave that old chestnut too.

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This summer she was Alpha the premium brand with the highest score in JD Power’s Initial Quality Study (and third overall, beaten only by fellow brands Stellantis Ram and Dodge), and now Alfa CEO Jean-Philippe Imparato has revealed that his quality management has been so successful that it has halved the company’s warranty costs .

This interesting fact emerged from an interview that Imparato gave Car newsin which he explained some of the problems he faced when he vacated the top job at Peugeot to handle Alfa in Stellar the insistence of boss Carlos Tavares. Initiatives included drastically reducing the number of options from 4,000 to 1,500 to simplify the production process, raising prices and scrapping Alfa’s existing plan to launch the Tonale as a diesel manual, instead making it a stick-shift PHEV.

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Related: Alfa Romeo Milano debuts in April, here’s what we know about the new baby SUV

    Alfa Romeo Quality Push has cut warranty costs in half

CEO Jean-Philippe Imparato’s vision helped boost Alfa’s profits and reputation

“I also found that the quality was not where it should be, so I delayed the launch by six months to fix the quality before production started,” Imparato told reporters.

As a result of these changes, Alfa’s bottom line looks healthier than it has in previous years. The company expects to make an operating profit of several hundred million euros this year, and that should only grow with the launch of three new cars by 2026. First up is the Tonale’s younger brother, the Milano, followed by the Giulia’s electric-only replacement and the second generation Stelvio. Then, in 2027, Alfa will launch its flagship large electric car.

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“We’ve been working on its design for over two years and we’re almost there, you’ll be amazed, trust me,” teased the Imparato team from Car news. The French CEO also claimed he was not interested in chasing volume, arguing that profits and quality were more important to Alfa than production numbers alone.