Kia Canada is deliberately holding back deliveries, customers are forced to play numbers

Customers wait years and dealers don’t get their commissions, but Kia Canada is still holding back deliveries

December 20, 2023 at 12:31 p.m

    Kia Canada is deliberately holding back deliveries, customers are forced to play numbers

Wolverton, Ontario isn’t big enough to be considered a city, but the hamlet currently has enough Kia cars to service the entire province. That’s because the automaker lets the new cars it owns pile up there. Shockingly, many of the vehicles it keeps have already been sold, but it doesn’t plan to deliver them until at least the new year.

Instead, as the leaked dealer presentation suggests, Kia Canada plans to simply keep the new vehicles there to try to win sales numbers in the last six weeks of the year. One of many such parties across Canadait leaves customers frustrated and costs sales staff a lot of money.

“Given the global slowdown, Kia Canada wants to review wholesale and retail performance in 2023 to avoid high overshoots,” said Vince Capicotto, Kia Canada’s Central Region Manager, in a video obtained by CBC. “With the over-performance, there is a high risk that Kia headquarters will not provide Kia Canada with the resources necessary in our 2024 budget to have a successful year if we over-perform over the balance of 2023.”

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Read: 2023 is Kia’s best year ever in America as the brand achieves record sales

    Kia Canada is deliberately holding back deliveries, customers are forced to play numbers


Capicotto explained that Kia Canada has already reached its 2023 target sales 84,000 vehicles, and if this continues, main office may limit marketing support. Kia did not immediately respond to our request for comment, but told CBC it is working to ensure timely delivery of customer orders in 2023 and beyond.

The move is especially frustrating for Canadian Kia buyers, many of whom have been waiting months, even years, to receive their new vehicles. For example, Brian Olmstead said he has been waiting for his new one since 2022 Let’s go to EV6.

“I’ve been waiting a year and a half for a car and they’re keeping them in a folded place just to make sales look lower? What the hell?” Olmstead told CBC. “This is so disappointing. What they’re doing is wrong.”

And the sellers are not happy about it either. For one thing, frustrated customers are calling, some of whom have been waiting so long that they’re simply canceling their orders for vehicles that may already be in the country. Even when customers hold their orders, dealer commissions are delayed because they are received only after the vehicles sold have been delivered.

That could tarnish Kia’s reputation in the country, as its customers already face some of the longest wait times in the industry, says Shari Prymak, senior consultant for Car Help Canada.

“There may be some valid reasoning behind (the plan) from Kia Canada’s perspective,” he said. “But at the end of the day, it’s not right to keep customers waiting even longer when they’ve already been waiting so long and dealing with quite a bit of frustration.”

    Kia Canada is deliberately holding back deliveries, customers are forced to play numbers